Travis Crawford
Founder
Started Mindset after building a formula for his migraine, monitors every formula built by our customers.
Looking for Care/of? Personalized daily packs are still here.
Care/of stopped operating in 2024. Mindset builds the same kind of daily pack — your formulas, portioned into a pouch a day — with every formula, dose and price shown before you pay.
Customer reviewedThird-party testedFDA-registered US facilitiesFree shipping
What happened to Care/of
Care/of, the personalized vitamin subscription owned by Bayer, announced in June 2024 that it was closing operations. If you relied on it for a daily pack, Mindset works the way you'd expect: tell our concierge your goals, or rebuild your old routine formula by formula, and a month of daily pouches arrives at your door.
What are you working on?
Pick a goal and our concierge builds your first pack. Change anything before you check out.
How it works
- 1
Tell us your goals
A short conversation with our concierge. Or build it yourself.
- 2
See exactly what you're getting
Every formula, dose and price, before you pay. Adjust anything.
- 3
One pack arrives each month
Morning and evening pouches, free shipping. Change or cancel anytime.
Real people behind every pack
Dr. Gretchen Sibley, DO
Physician advisor
Helps our team with formula buildouts, with over 30+ experience in osteopathic medicine.
Dr. Andrew Brandeis
Formulary lead
Leads the medical team that chooses every ingredient in our catalog, with 20+ years in primary care and naturopathy.
Questions before you start? Email care@joinmindset.com — a real person reads every message.
How Mindset compares to quiz-based vitamin packs
| Bottles off the shelf | Mindset |
|---|---|
| Guesswork in the supplement aisle | A conversation about your goals |
| Counting out capsules from each bottle | A single, easy-to-take daily pouch |
| No one to ask | A real person reads every email |
| Questionable sourcing, quality, and testing standards | FDA facilities, third-party testing with Certificates of Analysis |
| Quiz brands: a bunch of clicks and a final recommendation to accept | Every formula, dose and price visible while you build |
What goes into every pack
Doctor-formulated
Every formula in our catalog
Third-party tested
For potency and purity
Made in US facilities
cGMP, FDA-registered
High quality ingredients
Forms your body absorbs
From our customers
Noticeable improvement
“My entire routine has changed since I started taking Mindset...I love how easy it is to grab my supplements with this approach.”
Liz K
Individual results vary. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
Questions
No. Care/of announced in June 2024 that it was closing operations. Mindset is an independent company and is not affiliated with Care/of or Bayer.
Often, yes. Our formulary has more than 50 doctor-formulated formulas. Search for what you took in the pack builder, or tell the concierge what you used to take and it will find the closest matches. Every formula's ingredients and dose are shown before you add it.
You see the price of every formula as you build. Packs have a $40 monthly minimum, and your total depends on the formulas and doses you choose. Shipping is free.
Our formulary is curated by Dr. Andrew Brandeis's medical team, and Mindset is doctor-recommended by Dr. Gretchen Sibley, DO.
A 30-day pack of single-serve pouches — one pouch for each day, holding the formulas you chose. Most packs are one pouch a day. If you split formulas between morning and evening, you'll get two pouches for each day.
Yes. Swap formulas, change capsule counts, skip a month, or stop entirely anytime. Simply log into your account to make changes to your plan.
Every formula lists what it's free from — dairy, gluten, soy, shellfish, tree nuts and more — under "Full details" on its card in the pack builder. Check each formula before you add it. If you're managing a serious allergy, talk to your doctor first.
Ask your doctor or pharmacist. Some ingredients do interact with prescriptions, and that's a conversation to have with someone who knows your history — we can't advise on it.